Trademark

We are Shenzhen trademark lawyer. Unlike many competing law firms that bill their clients entirely at hourly rates, many aspects of this shenzhen law firm’ trademark practice are billed at flat fixed rates. We have various trademark registration office in Guangdong area. We have Guangzhou trademark lawyer, Donguan Trademark Lawyer and Foshan Trademark Lawyer, Panyu Trademark Lawyer.

Trademarks and Trade Dress

Practically anything is capable of functioning as a trademark, including a word, a phrase (IF IT IS GOYA IT HAS TO BE GOOD), a letter or letters (LV for pocketbooks), a number or series of numbers (346 for clothing), a pictorial scene, a smell (a fresh fruity fragrance reminiscent of oranges for paint strippers), a sound (the sound of a ringing cash register for notification services that funds have been deposited), a color (pink for insulation), packaging, (a fanciful bottle or label for alcoholic beverages) and product configurations (the shape of a lamp, for example).

Before you select, begin use of and build equity in your trademark, we suggest that a thorough search is undertaken to determine whether your selected mark may be in conflict with an already existing mark. Baker and Rannells has repeatedly been listed among the top 100 law firms by the U.S. Patent and Trademark Office for the number of trademark applications it has successfully filed each year. We have successfully prosecuted and maintain thousands of trademark applications and registrations throughout the world for our clients. Only as a result of our many years of trademark experience can Baker and Rannells assist you in selecting, filing, registering and developing your trademark.

In today’s global economy, many of our clients sell their products or offer their services outside of China. This Shenzhen law firm offers international trademark searches and we can assist you with expanding your trademark rights beyond China borders. The prosecution of your trademark in the China Patent and Trademark Office is only one aspect of this Shenzhen law firm's trademark practice. Our firm has established a reputation for enforcing your trademark in the market place with enforcement actions, anti-counterfeiting measures and when necessary trademark infringement and counterfeiting actions in the national Courts. We can also assist you with transactional matters including the purchase and/or sale of companies and the good will associated with their trademarks and trademark licensing.

Unlike many competing law firms that bill their clients entirely at hourly rates, many aspects of this Shenzhen law firm’ trademark practice are billed at flat fixed rates.

Creating Your Trademark

Registering your mark at the China, or international level provides the maximum legal protection for the name of your company or product. Consequently, an important goal in selecting your trademark is to create one with the highest potential for becoming registered. With millions of trademarks already in registered in the world, creating a name for your product or service, or designing a logo not already in use is becoming increasingly more difficult and more necessary.

When creating a trademark people often focus on the marketing aspect - spending weeks or even months developing a catchy name. However, a registered trademark may already exist that is confusingly similar to the trademark choosen. Also, unregistered marks (known as Common Law Marks) can cause problems since, even though they are not registered, they are still legally protectable.

Creation is the stage when a trade mark, service mark, symbol or other device identifying your product or service is developed for use in the marketplace. There are guidelines to consider when creating a trademark, such as avoiding generically descriptive terms (such as Guns Magazine for a gun magazine), or misleading terms and watching for foreign translations. (For example, the car name "Nova"translates as "no go" in Spanish - not a great advertisement.) Once you have some preliminary ideas for potential trade marks, you should consult a Registered Patent Attorney who can provide helpful guidelines as to how to make your proposed mark distinctive and increase its potential registrability.

Feel free to contact our shenzhen lawyer a free trademark consultation.

Client Testimonial

One of the best China lawyers based in Shenzhen! I appreciated this Shenzhen lawyer's service because they helped me achieved my goals, though it was a tough mission. They are English speaking lawyers, so there are absolutely no communication barrier you likely encounter elsewhere. What impressed me is these Shenzhen lawyer's quick response and professional service, two characteristics which I treasure most. Although the Shenzhen lawyers are based in south China, they represent clients across the country, so you can also call them China lawyer! - Johnson